HD Supply / The Home Depot
Senior Category Manager & Corporate Marketing Manager
Product positioning, private-label brand strategy, and launches across regions and channels, including work with Everbilt, Crown Bolt, and Ironman.
MEET YOUR MARKETING PARTNER
Business experience. Community purpose.
I’m Sheena Dance, founder of Biz 2 Market, a Boise-based not-for-profit. I bring a background in brand strategy, advertising, and relationship-driven business development to organizations doing meaningful work.
My career has taken me from category management and corporate marketing at HD Supply / The Home Depot to marketing leadership at Snake River Pool & Spa, technology marketing, and integrated media campaigns. Across those roles, the work has shared a common thread: understanding what makes a business valuable and helping the right customers see it.
Today, my focus is helping fellow nonprofits communicate their mission and build lasting connections. I also support local businesses and construction companies, bringing a practical, community-minded approach to their marketing and business development.
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A HISTORY OF HELPING
Organizations I’ve helped.
Sheena’s experience includes work with these businesses and organizations across her career.
- Arctic Spas
- D&B Supply
- CWI
- Idaho Shakespeare Festival
- Flying Pie
- Boise Brewing
- CopenRoss
Start with purpose. Make it clear.
Good marketing begins with understanding who you help and why your work matters. My approach brings your story, audience, and outreach into a practical plan that fits your organization’s priorities and resources.
EXPERIENCE IN PRACTICE
Experience across products, people, and promotion.
From home-improvement brands to local businesses and media campaigns, my background combines strategic planning with hands-on execution.
- Product & brand positioning
- Marketing strategy & launches
- Integrated advertising
- Client relationships & business development
Snake River Pool & Spa
Marketing Director
Integrated marketing and brand positioning across three venues, connecting product value, customer messaging, and demand generation.
StandOutVirtualTours.com
Executive Marketing & National Sales Director
Positioning technology offerings, developing value propositions, and planning market launches for different customer segments.
KTVB 7 NBC / Tegna & Lotus Boise Corp.
Media Sales & Account Management
Client partnerships and integrated campaigns across streaming television, broadcast, radio, and digital media. These are previous roles.
A foundation in business and communication.
MBA, Marketing
University of Phoenix · 2009
BA, Mass Communications, Advertising & Public Relations
Idaho State University · 2005
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